We all know that Google is one of the most popular search engines known to man. With an estimated 80% of web traffic, it is certainly not a wonder why it is so popular. It has become the go to place for information on just about everything under the sun. The only question left is; how do you get listed with Google?
There are actually two different ways to get your site listed with Google. The first way is known as Pay-Per-Click, or PPC. With this method, you pay each time someone clicks on the link to your site. The drawback to this type of listing is that you generally only get visitors that have already shown interest in your site before.
The second way to get your site listed with Google is called Search Engine Optimization (SEO). With SEO you will be able to put your site’s URL in front of potential customers’ search engines. This will increase the chances of them finding your site. The key to this type of listing is to use keywords that are related to your website. You will also want to do your best to get as many back links as possible.
Getting your site to show up on Google is a process. You must first get your keywords in the right positions within the Google itself. Next, the words should be searched within the proper search engines. Lastly, the actual keyword should appear within the actual text of your web page. Google is known to not favor keywords that appear repeatedly throughout a page. Also, your site may be pulled from the index if it contains duplicate texts that are too similar to the others within the index.
As far as search engine optimization is concerned, the best way to go is to make sure your keywords are sprinkled throughout the page content itself. For instance, you can write articles such as, “how to start making money online”, and include the keyword “money” three times. However, keep the article short and direct to the point. This will help the search engine find your site faster. You want to stand out from the competition.
Google is known for changing their algorithms every year. While you cannot rely solely on what Google has in store, you will need to experiment with other engines as well. You can ask for an “expert’s opinion” about Google and their algorithm changes. These opinions are generally considered biased towards Google. However, there are still many reputable experts that can give you an honest opinion.
You can also try using “niche” keywords in your Google searches. Niche keywords are ones that are difficult to find in Google’s index. For instance, you might find that “auto repair” is a very difficult keyword to find. But it may be very relevant for someone who is looking for “How to do a vehicle inspection quick.” You want to concentrate your keyword research on these types of highly specific keywords. This is one of the best ways to improve your search engine optimization for Google.
Pay per click advertising has become very popular on the internet. With this form of advertising you only pay if someone clicks on your ad. If they don’t click through to your site, you do not have to pay. But Google does offer programs that will track where the traffic came from and how much of it ended up at your site. If you join these programs, you can get much more information than you ever wanted.
Another way to enhance your site traffic is by writing articles. Article marketing is a great way to get your site noticed and discovered by other webmasters. It takes no more work than just writing an article. Just choose the right topic that you know will have potential for many readers.
If you want to increase your ranking with Google, make sure you include a link to your website in every article you write. Keep the resource box brief but complete. In the resource box you should place a couple links to your website. It will be beneficial to you if you have one site that has a high PR and one that have a low PR.
These are just a few of the many ways to improve your search engine rankings. As mentioned above, this process will take some time. But once you get the hang of it, you’ll notice a steady increase in your traffic. And as long as you stick to this routine, eventually Google will recognize your efforts and your rankings will improve.