What is SEO?
Search Engine Optimization is the act of enhancing the quality and volume of site visitors to a site or a particular web page by search engines. SEO targets paid visitors rather than direct, unpaid traffic. A visitor sent through SEO has all the rights to be considered as a qualified and potential customer. In fact, all visitors should be considered potential customers.
In SEO, keywords are used to optimize the content of a Web page in a targeted manner. Keywords are words or combinations of words that search engines can identify from the content of a site. For example, if your business is selling a particular brand of laptop, you may want to use the words’ notebook, laptop, or desktop in the titles of your web pages. When these keywords are used in the titles, links to the pages containing these keywords will be automatically directed to them. This is the primary objective of SEO.
However, some experts believe that it is better to use longer keywords, like a phrase which is generally less competitive. This approach is more helpful in increasing the popularity of the site. One way to find long-tailed keywords is to go to Yahoo or Google and type in a word or phrase and see how many sites come up. Another way is to find the number of searches done for that keyword over a period of time, and then divide it by the number of pages indexed.
Another thing to remember when optimizing keywords is that there should not be too many keywords. If there are too many keywords, the search engine will not be able to recognize your keywords. And this will not be helpful. On the contrary, there should be just the right keywords in the right positions on your web pages.
There are a lot of tools that you can use for optimization.
SEO Web Designer comes to mind. But if you do not have time to do the optimization yourself, hire a professional company. You can choose a reputable one that has a good reputation. Make sure that you check out their previous works to know their capabilities.
As you can see, what is SEO? It is merely an essential part of search engine marketing that helps you gain popularity and visibility in the World Wide Web. With the correct strategy, you can be successful in this venture.